Fish Oil Marketing Secrets

What You DON’T Know About Fish Oil Can be Harmful!

Natures Purest is committed to pharmaceutical-grade fish-oil purity. Nothing disturbs us more than seeing individuals using inferior fish oils under the mistaken opinion that all fish oils are the same. This is especially true because of the toxins, like PCBs, they all contain. Your future health is dependent upon being knowledgeable. Most companies assume you are not.

1) PCBs

PCBs are long-lasting pollutants developed in the 1930s as insulating fluids for electric transformers. They were thought to be safe and were disposed by dumping them into lakes, rivers, and the ocean. Unfortunately, we now know they are very dangerous. They are known neurotoxins, carcinogens, and endrocrine disruptors. Since fish are at the top of the marine food chain, all of them are contaminated by PCBs. When you extract crude fish oil from fish, you are also extracting large amounts of accumulated PCBs. The success in removing the vast bulk of PCBs from crude fish is the true mark of fish-oil purity. Only an omega-3 fatty-acid product that has total PCB levels of lower than 5 parts per billion (ppb) should be considered pure.

Any company that states its fish-oil products are free of PCBs (and this includes pharmaceutical-grade fish-oil products) is telling you a lie. Ask the company what the total levels of PCBs are for the actual bottle of fish oil you are thinking of buying. If they can’t tell you, don’t buy it. Why destroy the benefits of omega-3 fatty acids by bringing large levels of PCBs into your body? Once those PCBs enter your body, they aren’t leaving any time soon.

2) Gasoline & Acetone

Many manufacturers of omega-3 fatty acid products use either hexane (gasoline) or acetone (nail-polisher remover) to isolate their products. These solvents are very difficult to remove. The levels of these residual solvents are usually in the range of 50 parts per million (ppm).

That’s nearly 10,000 times higher levels of organic solvents in your fish oil than the maximum levels of PCBs found in Igennus products. That might be OK for running your lawnmower or removing nail polish, but not for ingesting something that is “healthy”.

3) Rancid?

Omega-3 fatty acid products are very prone to spoilage because of their polyunsaturation. This level of spoilage is quantified by the Total Oxidation (Totox) index that measures the levels of peroxides, aldehydes, and ketones in a finished oil product. All of these degradation products can cause DNA damage. Any fish-oil product that exceeds the accepted world standard of 26 meq/kg is considered spoiled.  

One common way to cover up a spoiled product is by using high levels of flavors to overcome spoilage. Ask any marketer of a flavored omega-3 product what the Totox levels are in their finished product that you are actually buying. More importantly, we can tell you exactly what they are in every batch of Igennus products because we know how to handle these delicate products from spoilage.

4) What… It’s Not Tested?

It costs money to do testing for fish oil that a company sells, so most don’t. We do such expensive testing because quality and purity are of the utmost importance.   Companies that don't......that means they are usually hiding something.

5) Poor Quality and High Price

Your health is too important to consume omega-3 fatty acid products rich in PCBs, contaminated by solvents, or spoiled. Not only are they poor-quality products, but you also often pay a higher price per gram of EPA and DHA than Igennus products.

We guarantee the contents of every packet and our constant testing of every lot is your guarantee of purity, potency, and therefore the full health benefits of omega-3 fatty acids. That’s a true bargain.